Brand Assets
LeafLink is the cannabis industry’s wholesale marketplace, connecting thousands of brands and retailers across North America.
Please reference these assets and guidelines when sharing LeafLink.
Logos and Icons
We love our logo, and we ask that you follow these guidelines to ensure it always looks the best it can. Our logo is the combination of a wordmark with the icon and shouldn't be modified.
Rules
The LeafLink logo and icon must always have clearance proportional to half its height on either side. This is illustrated by the gray box in the diagram below. The clear space will isolate the logo enough so it is not competing with other graphic elements or text. This proportion should be maintained as the logo gets bigger or smaller.
Example: If the logo is 1 inch in height, the clearance space will be 0.5 inch around the logo.
Colors
Main Colors
Secondary Colors
Tints
Granddaddy Purp
80%
HEX: #4A446E
RGB: 74 | 68 | 110
CMYK: 33 | 38 | 0 | 57
PANTONE: 5275 C
60%
HEX: #787393
RGB: 120 | 115 | 147
CMYK: 18 | 22 | 0 | 42
PANTONE: 2360 C
40%
HEX: #A5A1B7
RGB: 165 | 161 | 183
CMYK: 10 | 12 | 0 | 28
PANTONE: 7445 C
20%
HEX: #D2D0DB
RGB: 210 | 208 | 219
CMYK: 4 | 5 | 0 | 14
PANTONE: 5315 C
Sour Diesel
80%
HEX: #33C8D3
RGB: 51 |200 | 211
CMYK: 76 | 5 | 0 | 17
PANTONE: 2226 C
60%
HEX: #66D6DE
RGB: 102 | 214 | 222
CMYK: 54 | 4 | 0 | 13
PANTONE: 2225 C
40%
HEX: #99E3E9
RGB: 153 | 227 | 233
CMYK: 34 | 3 | 0 | 9
PANTONE: 635 C
20%
HEX: #CCF1F4
RGB: 204 | 241 | 244
CMYK: 16 | 1 | 0 | 4
PANTONE: 7457 C
Bubba Kush
80%
HEX: #5961C1
RGB: 89 | 97 | 193
CMYK: 54 | 50 | 0 | 24
PANTONE: 2125 C
60%
HEX: #8288D0
RGB: 130 | 136 | 208
CMYK: 38 | 35 | 0 | 18
PANTONE: 7446 C
40%
HEX: #ACB0E0
RGB: 172 | 176 | 224
CMYK: 23 | 21 | 0 | 12
PANTONE: 270 C
20%
HEX: #D5D7EF
RGB: 213 | 215 | 239
CMYK: 11 | 10 | 0 | 6
PANTONE: 2706 C
Blue Dream
80%
HEX: #328EF3
RGB: 50 | 142 | 243
CMYK: 79 | 42 | 0 | 5
PANTONE: 279 C
60%
HEX: #66AAF6
RGB: 102 | 170 | 246
CMYK: 59 | 31 | 0 | 4
PANTONE: 284 C
40%
HEX: #99C6F9
RGB: 153 | 198 | 249
CMYK: 39 | 20 | 0 | 2
PANTONE: 283 C
20%
HEX: #CCE2FC
RGB: 204 | 226 | 252
CMYK: 19 | 10 | 0 | 1
PANTONE: 2707 C
Jilly Bean
80%
HEX: #62E2CC
RGB: 98 | 226 | 204
CMYK: 57 | 0 | 10 | 11
PANTONE: 3533 C
60%
HEX: #8AE9D9
RGB: 138 | 233 | 217
CMYK: 41 | 0 | 7 | 9
PANTONE: 332 C
40%
HEX: #B1F0E5
RGB: 177 | 240 | 229
CMYK: 26 | 0 | 5 | 6
PANTONE: 331 C
20%
HEX: #D8F7F2
RGB: 216 | 247 | 242
CMYK: 13 | 0 | 2 | 3
PANTONE: 656 C
Master Kush
80%
HEX: #329A8A
RGB: 50 | 154 | 138
CMYK: 68 | 0 | 10 | 40
PANTONE: 2456 C
60%
HEX: #66B3A7
RGB: 102 | 179 | 167
CMYK: 43 | 0 | 7 | 30
PANTONE: 563 C
40%
HEX: #99CCC4
RGB: 153 | 204 | 196
CMYK: 25 | 0 | 4 | 20
PANTONE: 7464 C
20%
HEX: #CCE5E1
RGB: 204 | 229 | 225
CMYK: 11 | 0 | 2 | 1
PANTONE: 621 C
Panama Red
80%
HEX: #EA7672
RGB: 234 | 118 | 114
CMYK: 0 | 50 | 51 | 8
PANTONE: 2029 C
60%
HEX: #EF9995
RGB: 239 | 153 | 149
CMYK: 0 | 36 | 38 | 6
PANTONE: 2339 C
40%
HEX: #F4BBB8
RGB: 244 | 187 | 184
CMYK: 0 | 23 | 25 | 4
PANTONE: 4033 C
20%
HEX: #F9DDDB
RGB: 249 | 221 | 219
CMYK: 0 | 11 | 12 | 2
PANTONE: 705 C
Tangerine Dream
80%
HEX: #FFA950
RGB: 255 | 169 | 80
CMYK: 0 | 34 | 69 | 0
PANTONE: 1485 C
60%
HEX: #FFBE7C
RGB: 255 | 190 | 124
CMYK: 0 | 25 | 51 | 0
PANTONE: 149 C
40%
HEX: #FFD4A7
RGB: 255 | 212 | 167
CMYK: 0 | 17 | 35 | 0
PANTONE: 2015 C
20%
HEX: #FFE9D3
RGB: 255 | 233 | 211
CMYK: 0 | 9 | 17 | 0
PANTONE: 4029 C
Lemon Haze
80%
HEX: #FFDC32
RGB: 255 | 220 | 50
CMYK: 0 | 14 | 80 | 0
PANTONE: 114 C
60%
HEX: #FFE566
RGB: 255 | 229 | 102
CMYK: 0 | 10 | 60 | 0
PANTONE: 2003 C
40%
HEX: #FFED99
RGB: 255 | 237 | 153
CMYK: 0 | 7 | 40 | 0
PANTONE: 2001 C
20%
HEX: #FFF6CC
RGB: 255 | 246 | 204
CMYK: 0 | 4 | 20 | 0
PANTONE: 7499 C
Typography
Fonts
Sofia Pro
Primary Font
To be used for headers, sub-headers, body copy, quotes, etc.
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Muli
Alternative Font
To be used when Sofia Pro is not available. Ex: Google Sheets, Slides, Docs, etc.
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Rules & Examples
Headlines
Semi-Bold, Title Case
For use on headlines
Granddaddy Purp 100%
Subheads
Semi-Bold, Sentence Case
Subheads & stats
Granddaddy Purp 100%
Subheads 2
Semi-Bold, Sentence Case
Subheads under logo
Granddaddy Purp 80%
Body Text 1
Regular, Sentence Case
Body copy, quotes
Granddaddy Purp 80%
Body Text 2
Semi-Bold, Title Case
Name/titles, list items
Granddaddy Purp 100%
Body Text 3
Regular, Mixed Cases
Footer contact info
Granddaddy Purp 60%