Brand Assets

LeafLink is the cannabis industry’s wholesale marketplace, connecting thousands of brands and retailers across North America. 

 

Please reference these assets and guidelines when sharing LeafLink.

 

Logos and Icons

We love our logo, and we ask that you follow these guidelines to ensure it always looks the best it can. Our logo is the combination of a wordmark with the icon and shouldn't be modified.

 

Rules

The LeafLink logo and icon must always have clearance proportional to half its height on either side. This is illustrated by the gray box in the diagram below. The clear space will isolate the logo enough so it is not competing with other graphic elements or text. This proportion should be maintained as the logo gets bigger or smaller.

 

Example: If the logo is 1 inch in height,  the clearance space will be 0.5 inch around the logo.

Colors

Main Colors

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HEX: #1E164B

Granddaddy Purp

Sour Diesel

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HEX: #01BBC8

Sour Diesel Lite

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HEX: #E5F8F9

Secondary Colors

Bubba Kush

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HEX: #303AB2

Blue Dream

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HEX: #0072F0

Jilly Bean

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HEX: #3CDBC0

Master Kush

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HEX: #00816D

Panama Red

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HEX: #E5554F

Tangerine Dream

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HEX: #FF9425

Lemon Haze

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HEX: #FFD400

Tints

Granddaddy Purp

80%

HEX: #4A446E

RGB: 74 | 68 | 110

CMYK: 33 | 38 | 0 | 57

PANTONE: 5275 C

60%

HEX: #787393

RGB: 120 | 115 | 147

CMYK: 18 | 22 | 0 | 42

PANTONE: 2360 C

40%

HEX: #A5A1B7

RGB: 165 | 161 | 183

CMYK: 10 | 12 | 0 | 28

PANTONE: 7445 C

20%

HEX: #D2D0DB

RGB: 210 | 208 | 219

CMYK: 4 | 5 | 0 | 14

PANTONE: 5315 C

Sour Diesel

80%

HEX: #33C8D3

RGB: 51 |200 | 211

CMYK: 76 | 5 | 0 | 17

PANTONE: 2226 C

60%

HEX: #66D6DE

RGB: 102 | 214 | 222

CMYK: 54 | 4 | 0 | 13

PANTONE: 2225 C

40%

HEX: #99E3E9

RGB: 153 | 227 | 233

CMYK: 34 | 3 | 0 | 9

PANTONE: 635 C

20%

HEX: #CCF1F4

RGB: 204 | 241 | 244

CMYK: 16 | 1 | 0 | 4

PANTONE: 7457 C

Bubba Kush

80%

HEX: #5961C1

RGB: 89 | 97 | 193

CMYK: 54 | 50 | 0 | 24

PANTONE: 2125 C

60%

HEX: #8288D0

RGB: 130 | 136 | 208

CMYK: 38 | 35 | 0 | 18

PANTONE: 7446 C

40%

HEX: #ACB0E0

RGB: 172 | 176 | 224

CMYK: 23 | 21 | 0 | 12

PANTONE: 270 C

20%

HEX: #D5D7EF

RGB: 213 | 215 | 239

CMYK: 11 | 10 | 0 | 6

PANTONE: 2706 C

Blue Dream

80%

HEX: #328EF3

RGB: 50 | 142 | 243

CMYK: 79 | 42 | 0 | 5

PANTONE: 279 C

60%

HEX: #66AAF6

RGB: 102 | 170 | 246

CMYK: 59 | 31 | 0 | 4

PANTONE: 284 C

40%

HEX: #99C6F9

RGB: 153 | 198 | 249

CMYK: 39 | 20 | 0 | 2

PANTONE: 283 C

20%

HEX: #CCE2FC

RGB: 204 | 226 | 252

CMYK: 19 | 10 | 0 | 1

PANTONE: 2707 C

Jilly Bean

80%

HEX: #62E2CC

RGB: 98 | 226 | 204

CMYK: 57 | 0 | 10 | 11

PANTONE: 3533 C

60%

HEX: #8AE9D9

RGB: 138 | 233 | 217

CMYK: 41 | 0 | 7 | 9

PANTONE: 332 C

40%

HEX: #B1F0E5

RGB: 177 | 240 | 229

CMYK: 26 | 0 | 5 | 6

PANTONE: 331 C

20%

HEX: #D8F7F2

RGB: 216 | 247 | 242

CMYK: 13 | 0 | 2 | 3

PANTONE: 656 C

Master Kush

80%

HEX: #329A8A

RGB: 50 | 154 | 138

CMYK: 68 | 0 | 10 | 40

PANTONE: 2456 C

60%

HEX: #66B3A7

RGB: 102 | 179 | 167

CMYK: 43 | 0 | 7 | 30

PANTONE: 563 C

40%

HEX: #99CCC4

RGB: 153 | 204 | 196

CMYK: 25 | 0 | 4 | 20

PANTONE: 7464 C

20%

HEX: #CCE5E1

RGB: 204 | 229 | 225

CMYK: 11 | 0 | 2 | 1

PANTONE: 621 C

Panama Red

80%

HEX: #EA7672

RGB: 234 | 118 | 114

CMYK: 0 | 50 | 51 | 8

PANTONE: 2029 C

60%

HEX: #EF9995

RGB: 239 | 153 | 149

CMYK: 0 | 36 | 38 | 6

PANTONE: 2339 C

40%

HEX: #F4BBB8

RGB: 244 | 187 | 184

CMYK: 0 | 23 | 25 | 4

PANTONE: 4033 C

20%

HEX: #F9DDDB

RGB: 249 | 221 | 219

CMYK: 0 | 11 | 12 | 2

PANTONE: 705 C

 

Tangerine Dream

80%

HEX: #FFA950

RGB: 255 | 169 | 80

CMYK: 0 | 34 | 69 | 0

PANTONE: 1485 C

60%

HEX: #FFBE7C

RGB: 255 | 190 | 124

CMYK: 0 | 25 | 51 | 0

PANTONE: 149 C

40%

HEX: #FFD4A7

RGB: 255 | 212 | 167

CMYK: 0 | 17 | 35 | 0

PANTONE: 2015 C

20%

HEX: #FFE9D3

RGB: 255 | 233 | 211

CMYK: 0 | 9 | 17 | 0

PANTONE: 4029 C

Lemon Haze

80%

HEX: #FFDC32

RGB: 255 | 220 | 50

CMYK: 0 | 14 | 80 | 0

PANTONE: 114 C

60%

HEX: #FFE566

RGB: 255 | 229 | 102

CMYK: 0 | 10 | 60 | 0

PANTONE: 2003 C

40%

HEX: #FFED99

RGB: 255 | 237 | 153

CMYK: 0 | 7 | 40 | 0

PANTONE: 2001 C

20%

HEX: #FFF6CC

RGB: 255 | 246 | 204

CMYK: 0 | 4 | 20 | 0

PANTONE: 7499 C

Typography

Fonts

Sofia Pro

Primary Font

To be used for headers, sub-headers, body copy, quotes, etc. 

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 

Muli

Alternative Font

To be used when Sofia Pro is not available. Ex: Google Sheets, Slides, Docs, etc. 

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 

Rules & Examples

Headlines

Semi-Bold, Title Case

For use on headlines

Granddaddy Purp 100%

Subheads

Semi-Bold, Sentence Case

Subheads & stats

Granddaddy Purp 100%

Subheads 2

Semi-Bold, Sentence Case

Subheads under logo

Granddaddy Purp 80%

Body Text 1

Regular, Sentence Case

Body copy, quotes

Granddaddy Purp 80%

Body Text 2

Semi-Bold, Title Case

Name/titles, list items

Granddaddy Purp 100%

Body Text 3

Regular, Mixed Cases

Footer contact info

Granddaddy Purp 60%