Marketing Brand Guidelines

LeafLink is the wholesale cannabis marketplace, connecting thousands of brands with thousands of retailers. 

Please reference these assets and guidelines when sharing LeafLink.

Logos and Icons

 

Full Color Logo

Full Color Icon

Single Color Logos

Single Color Icons

To download our full logo set click below:

Logos and Icons: Rules

The LeafLink logo and icon must always have clearance proportional to half it’s height on either side. This is illustrated by the gray box in the diagram below. The clear space will isolate it enough so that it is not competing with other graphic elements or text. This proportion should be maintained as the logo gets bigger or smaller. 

 

Ex: if the logo is 1 inch in height the clearance space will be 0.5 inch around the logo

Colors

Main Colors

 

More >

HEX: #1E164B

Granddaddy Purp

Blue Dream

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HEX: #0072F0

Jilly Bean

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HEX: #3CDBC0

Bubba Kush

More >

HEX: #303AB2

Sour Diesel

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HEX: #01BBC8

Master Kush

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HEX: #00816D

Secondary Colors

Panama Red

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HEX: #E5554F

Tangerine Dream

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HEX: #FF9425

Lemon Haze

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HEX: #FFD400

Tints

Granddaddy Purp

80%

HEX: #4A446E

RGB: 74 | 68 | 110

CMYK: 33 | 38 | 0 | 57

PANTONE: 5275 C

60%

HEX: #787393

RGB: 120 | 115 | 147

CMYK: 18 | 22 | 0 | 42

PANTONE: 2360 C

40%

HEX: #A5A1B7

RGB: 165 | 161 | 183

CMYK: 10 | 12 | 0 | 28

PANTONE: 7445 C

20%

HEX: #D2D0DB

RGB: 210 | 208 | 219

CMYK: 4 | 5 | 0 | 14

PANTONE: 5315 C

Blue Dream

80%

HEX: #328EF3

RGB: 50 | 142 | 243

CMYK: 79 | 42 | 0 | 5

PANTONE: 279 C

60%

HEX: #66AAF6

RGB: 102 | 170 | 246

CMYK: 59 | 31 | 0 | 4

PANTONE: 284 C

40%

HEX: #99C6F9

RGB: 153 | 198 | 249

CMYK: 39 | 20 | 0 | 2

PANTONE: 283 C

20%

HEX: #CCE2FC

RGB: 204 | 226 | 252

CMYK: 19 | 10 | 0 | 1

PANTONE: 2707 C

Jilly Bean

80%

HEX: #62E2CC

RGB: 98 | 226 | 204

CMYK: 57 | 0 | 10 | 11

PANTONE: 3533 C

60%

HEX: #8AE9D9

RGB: 138 | 233 | 217

CMYK: 41 | 0 | 7 | 9

PANTONE: 332 C

40%

HEX: #B1F0E5

RGB: 177 | 240 | 229

CMYK: 26 | 0 | 5 | 6

PANTONE: 331 C

20%

HEX: #D8F7F2

RGB: 216 | 247 | 242

CMYK: 13 | 0 | 2 | 3

PANTONE: 656 C

Bubba Kush

80%

HEX: #5961C1

RGB: 89 | 97 | 193

CMYK: 54 | 50 | 0 | 24

PANTONE: 2126 C

60%

HEX: #8288D0

RGB: 130 | 136 | 208

CMYK: 38 | 35 | 0 | 18

PANTONE: 2126 C

40%

HEX: #ACB0E0

RGB: 172 | 176 | 224

CMYK: 23 | 21 | 0 | 12

PANTONE: 2126 C

20%

HEX: #D5D7EF

RGB: 213 | 215 | 239

CMYK: 11 | 10 | 0 | 6

PANTONE: 2126 C

Sour Diesel

80%

HEX: #33C8D3

RGB: 51 |200 | 211

CMYK: 76 | 5 | 0 | 17

PANTONE: 2226 C

60%

HEX: #66D6DE

RGB: 102 | 214 | 222

CMYK: 54 | 4 | 0 | 13

PANTONE: 2225 C

40%

HEX: #99E3E9

RGB: 153 | 227 | 233

CMYK: 34 | 3 | 0 | 9

PANTONE: 635 C

20%

HEX: #CCF1F4

RGB: 204 | 241 | 244

CMYK: 16 | 1 | 0 | 4

PANTONE: 7457 C

Master Kush

80%

HEX: #329A8A

RGB: 50 | 154 | 138

CMYK: 68 | 0 | 10 | 40

PANTONE: 2456 C

60%

HEX: #66B3A7

RGB: 102 | 179 | 167

CMYK: 43 | 0 | 7 | 30

PANTONE: 563 C

40%

HEX: #99CCC4

RGB: 153 | 204 | 196

CMYK: 25 | 0 | 4 | 20

PANTONE: 7464 C

20%

HEX: #CCE5E1

RGB: 204 | 229 | 225

CMYK: 11 | 0 | 2 | 1

PANTONE: 621 C

Panama Red

80%

HEX: #EA7672

RGB: 234 | 118 | 114

CMYK: 0 | 50 | 51 | 8

PANTONE: 2029 C

60%

HEX: #EF9995

RGB: 239 | 153 | 149

CMYK: 0 | 36 | 38 | 6

PANTONE: 2339 C

40%

HEX: #F4BBB8

RGB: 244 | 187 | 184

CMYK: 0 | 23 | 25 | 4

PANTONE: 4033 C

20%

HEX: #F9DDDB

RGB: 249 | 221 | 219

CMYK: 0 | 11 | 12 | 2

PANTONE: 705 C

Tangerine Dream

80%

HEX: #FFA950

RGB: 255 | 169 | 80

CMYK: 0 | 34 | 69 | 0

PANTONE: 1485 C

60%

HEX: #FFBE7C

RGB: 255 | 190 | 124

CMYK: 0 | 25 | 51 | 0

PANTONE: 149 C

40%

HEX: #FFD4A7

RGB: 255 | 212 | 167

CMYK: 0 | 17 | 35 | 0

PANTONE: 2015 C

20%

HEX: #FFE9D3

RGB: 255 | 233 | 211

CMYK: 0 | 9 | 17 | 0

PANTONE: 4029 C

Lemon Haze

80%

HEX: #FFDC32

RGB: 255 | 220 | 50

CMYK: 0 | 14 | 80 | 0

PANTONE: 114 C

60%

HEX: #FFE566

RGB: 255 | 229 | 102

CMYK: 0 | 10 | 60 | 0

PANTONE: 2003 C

40%

HEX: #FFED99

RGB: 255 | 237 | 153

CMYK: 0 | 7 | 40 | 0

PANTONE: 2001 C

20%

HEX: #FFF6CC

RGB: 255 | 246 | 204

CMYK: 0 | 4 | 20 | 0

PANTONE: 7499 C

 

Typography

Fonts

Sofia Pro

Primary Font

To be used for headers, sub-headers, body copy, quotes, etc. 

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 

Muli

Alternative Font

To be used when Sofia Pro is not available. Ex: Google Sheets, Slides, Docs, etc. 

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 

Rules & Examples

Headers

Semi-Bold, Title Case

No Periods

Hello, I'm a Header for LeafLink

Sub-Headers

Medium, Sentence Case

No Periods

Hello, I'm a Sub-Header for LeafLink

Body Copy

Hello, I'm body copy for LeafLink

Regular or Light, 
Sentence Case

Quotes

"Hello, I'm a quote for LeafLink"

Regular Italic or Light Italic, 
Sentence Case