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WHAT ARE OPERATING TENETS? 

Our tenets are the principles that LeafLink knows to be true. They are our decision making framework.
They serve as consistent guidelines to make decisions, understand trade-offs, and provide autonomy to everyone at each level.

 

We want everyone at LeafLink to be able to make decisions independently that are aligned with how we think as a company, so we can move faster in the same direction.
 

LEAFLINK CREATES AND SUPPORTS HEALTHY MARKETS

We believe a healthy market is:
Equitable
Transparent
Efficient

Introducing
Team OT

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We think local to 
build solutions that travel.

Our industry's nuances necessitate deeply understanding our customers’ pain points. Our solutions must be able to meet our customers where they are today with an eye toward where they’ll be in the future.

Personality traits: Problem-solver, consultative, amenable,
open-minded

Terri helps new or single-product customers grow to a
place where they’re leveraging our full platform to solve
problems at scale.

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The platform is the product.
The entirety of our platform is our customers' path to scale. It is the greatest value we provide customers and our unique competitive advantage. Any solution may be the entry point to working with us, but our job is not done until a customer is fully engaged with the full LeafLink platform.

Personality traits: Structured, organized, grounded, practical, educator, the human dictionary

Our community finds use in our vertical solutions,
but Paloma advocates that the sum is greater than our parts. 
Taking advantage of our full platform removes the ceiling of growth for our customers and their business.

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We enable commerce.
We are an enabler not an operator. We do not sell or broker product. We enable by building and delivering a platform that removes friction, increases transparency, and creates efficiency for our operating customers.

Personality traits: Effortless, facilitator, outgoing, inclusive
 

Eddie helps our customers win by removing the blockers in our markets, enabling their success through the capabilities of our platform.

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We prefer hands off for
high engagement.

We innovate to enable our customers to focus on their highest value added activities and reduce the time spent managing their supply chain. The best products “Do It For You” (DIFY). They’re predictive and automated. This may result in less time spent on LeafLink...and that's a good thing.

Personality traits: Overachiever, wise, adaptable, wields a tool for every job, sensitive & compassionate

DIFY automates our customers' tasks so they can specialize and focus on the decisions determining their bottom line.

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We scale for our customers.
We leverage our size for the benefit of our customers. Enabling our customers to grow furthers our ability to scale. As we scale, we will continue to drive increased value for our customers. From leveraging our network to increase our customers’ topline, to scaled pricing to enable their profitability, our customers achieve scale faster with LeafLink.

Personality traits: Strong, confident, encouraging, big in presence, extrovert, helpful, nurturer, the older brother

Leon represents the additional capabilities we offer our customers beyond our launchpad of a platform. We have a network large enough to enable more profit and growth for our community.

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Conclusion

Our tenets are the principles that structure LeafLink's decision making framework. They’re meant to grow as we grow and we encourage the application of our tenets' characters to integrate these ideals into the culture of LeafLink and the choices we make day to day.

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LEAFLINK® is a registered trademark of LeafLink, Inc

© 2021 LeafLink, Inc.

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